Sunday, October 11, 2009

Latest trends in consumer electronics - India

Consumer electronics retail chains in India have always prospered thanks to the variety of options they carry based on different budget levels.

The needs of a common man are satisfied by going to a electronics store where products ranging from ceiling fan to AC, Computer to LCD/ Plasma etc are displayed.

Here there is a mix of Manufacturer stores as well as other retail chains. Both ways the competition is tough and especially during festival season, the consumer stands to bargain a lot (best time being New Year!!). Offers pour in the form of Television advertisements, newspaper inserts, internet mode, etc

Here is a list of top electronics stores in India:

Croma: The Tata group of companies has really set an example of how electronic retail chains in India are at par with international chains
eZone: An arm of the Future group, a stiff competitor to Croma
Viveks - The Unlimited Shop: One of the largest electronics retail chain, Vivek’s has come a long way. They carry all kinds of consumer electronics goods from mixer to Plasma’s.
Next: A new entrant in the retail chain, this company offers a great choice in consumer electronics and durables

List of top electrom=nic brands:

LG: Currently one of the top brands in terms of fast selling products including TVs and ACs
Samsung: Top brand in India in all consumer electronics products and durables. They carry Audio systems, TVs (LCD/ Plasma), Refrigerators, ACs, Washing machine & more
Panasonic India: I would say Panasonic has one of the best LCD and Plasma range
Philips: This brand has been there for a very long time and is trusted by majority of the people for reliability and budget electronics.
Sony India: Having establishes themselves quite well internationally; Sony’s India segment is also doing quite well especially ib the HDTV range
Videocon Industries: India’s own brand is doing exceedingly well in the AC and TV range
Bose India: Famous for their sound acoustics, this company specializes in audio systems and has many showrooms all across India
BPL World: Who has not heard of BPL, they seem to have their presence forever, but with stiff competitors, time to revamp is on the cards, but still hold market for CRT TVs
Onida: The devil advertises this brand and how. This brand also has been on the constant “revamping itself” effort.
Sharp India Ltd: Popular for TVs and now microwaves